Designing products built to scale across global markets.
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Building the foundation for a scalable livestream experience
Evolved an early livestream experience to support monetization, moderation, community interaction, and creator tooling across native and web.
COMING SOON
Shipped
Turning an open-ended chatbot into a guided pregnancy companion
Redesigned an AI experience around clearer user intent, structured topics, and personalized conversations.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Expanding a weight tracker into an insight-driven health experience
Reframed a simple tracking feature around trends, feedback, and habit formation.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Simplifying how families connect and share access
Redesigned invitation and profile management flows to reduce friction and clarify roles and permissions.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Rethinking the car-buying journey from search to delivery
Designed an end-to-end digital experience connecting vehicle discovery, test drives, purchasing, and delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design
Designing products built to scale across global markets.
Based in
United States
Background
South Korea
Markets Shipped
United States · Mexico · Indonesia · Vietnam
Design Scope
Product design · UX/UI · Brand & visual systems
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Building the foundation for a scalable livestream experience
Evolved an early livestream experience to support monetization, moderation, community interaction, and creator tooling across native and web.
COMING SOON
Shipped
Turning an open-ended chatbot into a guided pregnancy companion
Redesigned an AI experience around clearer user intent, structured topics, and personalized conversations.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Expanding a weight tracker into an insight-driven health experience
Reframed a simple tracking feature around trends, feedback, and habit formation.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Simplifying how families connect and share access
Redesigned invitation and profile management flows to reduce friction and clarify roles and permissions.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Rethinking the car-buying journey from search to delivery
Designed an end-to-end digital experience connecting vehicle discovery, test drives, purchasing, and delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design
Designing products built to scale across global markets.
Based in
United States
Background
South Korea
Markets Shipped
United States · Mexico · Indonesia · Vietnam
Design Scope
Product design · UX/UI · Brand & visual systems
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Building the foundation for a scalable livestream experience
Evolved an early livestream experience to support monetization, moderation, community interaction, and creator tooling across native and web.
COMING SOON
Shipped
Turning an open-ended chatbot into a guided pregnancy companion
Redesigned an AI experience around clearer user intent, structured topics, and personalized conversations.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Expanding a weight tracker into an insight-driven health experience
Reframed a simple tracking feature around trends, feedback, and habit formation.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Simplifying how families connect and share access
Redesigned invitation and profile management flows to reduce friction and clarify roles and permissions.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Rethinking the car-buying journey from search to delivery
Designed an end-to-end digital experience connecting vehicle discovery, test drives, purchasing, and delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design