HYEONJEE KANG
PRODUCT DESIGNER
WORK
ABOUT
I design web and mobile experiences, drawing on user insights and my background in visual design.
My experience spans creator technology and consumer health, including role-based workflows and conversational AI.
EMAIL
LINKEDIN
RESUME
Shipped
Redesigned the live interface and creator workspace, and designed new moderation, monetization, and audience-management features.
The redesigned experience and new creator tools shipped across native and web.
Made conversation topics easier to discover and added curated pregnancy-stage suggestions to help users start and continue chatting.
43% higher first-message conversion
72% higher conversion to sending 2+ messages
Expanded weight logging to include mood, symptoms, and notes, with visual trends and pregnancy insights designed to support repeat use.
1.6–2.3× weekly feature visit rate
2.0–2.7× next-week logging retention
Redesigned invitation flows, baby-profile management, and permissions to make family sharing easier to understand and manage.
Accepted family invitations more than doubled within one month of launch.
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
CULTURE
BRANDING
CAMPAIGN
ILLUSTRATION
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
FRAGRANCE
PACKAGING
Brand identity and packaging for a consumer brand reimagining emotional well-being.
CONSUMER GOODS
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
BAKERY
Rebrand for a nonprofit empowering urban youth through sport and education.
NONPROFIT
EDUCATION
REBRANDING
Concept-driven posters for cultural events (theatre and international film festivals).
POSTER DESIGN
© 2026. HYEONJEE KANG
