Orrot
Role
Graphic Designer
Duration
12 Weeks
Overview
Orrot is a conceptual packaging and brand identity project for a health-conscious carrot bakery. I developed the naming, visual identity, and packaging system to position the brand as a whimsical yet modern wellness bakery.
Overview
Orrot is a conceptual packaging and brand identity project for a health-conscious carrot bakery. I developed the naming, visual identity, and packaging system to position the brand as a whimsical yet modern wellness bakery.
Overview
Orrot is a conceptual packaging and brand identity project for a health-conscious carrot bakery. I developed the naming, visual identity, and packaging system to position the brand as a whimsical yet modern wellness bakery.
Context
As the domestic bakery market matures, niche brands focused on specific ingredients and lifestyles are gaining traction. Wellness-driven consumers increasingly seek products that align with organic, natural, and health-forward values.
Context
As the domestic bakery market matures, niche brands focused on specific ingredients and lifestyles are gaining traction. Wellness-driven consumers increasingly seek products that align with organic, natural, and health-forward values.
Context
As the domestic bakery market matures, niche brands focused on specific ingredients and lifestyles are gaining traction. Wellness-driven consumers increasingly seek products that align with organic, natural, and health-forward values.
Concept
The name Orrot combines “Organic” and “Carrot,” symbolizing a fresh and natural baking philosophy. Inspired by friendly rabbits and forest picnics, the brand embraces playful storytelling to create a warm, fairy-tale atmosphere that feels both wholesome and inviting.
Concept
The name Orrot combines “Organic” and “Carrot,” symbolizing a fresh and natural baking philosophy. Inspired by friendly rabbits and forest picnics, the brand embraces playful storytelling to create a warm, fairy-tale atmosphere that feels both wholesome and inviting.
Concept
The name Orrot combines “Organic” and “Carrot,” symbolizing a fresh and natural baking philosophy. Inspired by friendly rabbits and forest picnics, the brand embraces playful storytelling to create a warm, fairy-tale atmosphere that feels both wholesome and inviting.
Approach
Partnering conceptually with the beloved Peter Rabbit illustration style, the visual system adopts soft textures, hand-drawn elements, and storybook-inspired graphics to create a welcoming, engaging experience that appeals to modern consumers who value both wellness and emotional experience.
Approach
Partnering conceptually with the beloved Peter Rabbit illustration style, the visual system adopts soft textures, hand-drawn elements, and storybook-inspired graphics to create a welcoming, engaging experience that appeals to modern consumers who value both wellness and emotional experience.
Approach
Partnering conceptually with the beloved Peter Rabbit illustration style, the visual system adopts soft textures, hand-drawn elements, and storybook-inspired graphics to create a welcoming, engaging experience that appeals to modern consumers who value both wellness and emotional experience.
Orrot partners with Peter Rabbit, the beloved children’s book series, adopting its distinctive illustration style to create a warm and approachable brand identity. This nostalgic aesthetic appeals not only to children but also resonates with adults, especially younger generations who are familiar with Peter Rabbit’s enduring popularity over several decades.
