Lunar New Year Celebration
Role
Graphic Designer
Duration
2 Weeks
Award
Indigo Design Award 🥇 Gold in Promotional Materials 🥇 Gold in Poster & Brochure 🥈 Silver in Illustration
Overview
Lunar New Year Celebration 2024 is a conceptual branding project for a cultural event featuring performances, official speeches, and activities honoring the traditions of the Lunar New Year. I developed the event's full brand identity and marketing collateral, focusing on symbolism and cultural resonance.
Overview
Lunar New Year Celebration 2024 is a conceptual branding project for a cultural event featuring performances, official speeches, and activities honoring the traditions of the Lunar New Year. I developed the event's full brand identity and marketing collateral, focusing on symbolism and cultural resonance.
Overview
Lunar New Year Celebration 2024 is a conceptual branding project for a cultural event featuring performances, official speeches, and activities honoring the traditions of the Lunar New Year. I developed the event's full brand identity and marketing collateral, focusing on symbolism and cultural resonance.
Context
Set in New York City’s vibrant cultural landscape, the event aimed to celebrate the diversity of the Lunar New Year while blending traditional symbolism with contemporary energy to engage a wide, multicultural audience.
Context
Set in New York City’s vibrant cultural landscape, the event aimed to celebrate the diversity of the Lunar New Year while blending traditional symbolism with contemporary energy to engage a wide, multicultural audience.
Context
Set in New York City’s vibrant cultural landscape, the event aimed to celebrate the diversity of the Lunar New Year while blending traditional symbolism with contemporary energy to engage a wide, multicultural audience.
Concept
Drawing on the iconic power of the dragon, the visual system features four distinct color interpretations: red for good fortune, blue for longevity, gold for prosperity, and green for health. Each color and motif was intentionally chosen to reflect the spirit and attributes associated with Lunar New Year traditions.
Concept
Drawing on the iconic power of the dragon, the visual system features four distinct color interpretations: red for good fortune, blue for longevity, gold for prosperity, and green for health. Each color and motif was intentionally chosen to reflect the spirit and attributes associated with Lunar New Year traditions.
Concept
Drawing on the iconic power of the dragon, the visual system features four distinct color interpretations: red for good fortune, blue for longevity, gold for prosperity, and green for health. Each color and motif was intentionally chosen to reflect the spirit and attributes associated with Lunar New Year traditions.
Goal
The project aimed to create a cohesive, emotionally resonant brand identity that would honor cultural authenticity, foster a sense of unity, and captivate audiences through symbolic storytelling and vibrant design.
Goal
The project aimed to create a cohesive, emotionally resonant brand identity that would honor cultural authenticity, foster a sense of unity, and captivate audiences through symbolic storytelling and vibrant design.
Goal
The project aimed to create a cohesive, emotionally resonant brand identity that would honor cultural authenticity, foster a sense of unity, and captivate audiences through symbolic storytelling and vibrant design.
