SECRET lab
Role
Graphic Designer
Duration
12 Weeks
Overview
SECRET lab is a conceptual fragrance branding and packaging project inspired by the idea of a hidden botanical sanctuary. I developed the brand identity and packaging system to reflect exclusivity, discovery, and sensory immersion.
Overview
SECRET lab is a conceptual fragrance branding and packaging project inspired by the idea of a hidden botanical sanctuary. I developed the brand identity and packaging system to reflect exclusivity, discovery, and sensory immersion.
Overview
SECRET lab is a conceptual fragrance branding and packaging project inspired by the idea of a hidden botanical sanctuary. I developed the brand identity and packaging system to reflect exclusivity, discovery, and sensory immersion.
Context
As fragrance increasingly becomes a medium of self-expression, consumers seek unique, personalized scents that create emotional and spatial connections. This shift calls for branding that feels intimate, wearable, and experiential rather than purely commercial.
Context
As fragrance increasingly becomes a medium of self-expression, consumers seek unique, personalized scents that create emotional and spatial connections. This shift calls for branding that feels intimate, wearable, and experiential rather than purely commercial.
Context
As fragrance increasingly becomes a medium of self-expression, consumers seek unique, personalized scents that create emotional and spatial connections. This shift calls for branding that feels intimate, wearable, and experiential rather than purely commercial.
Concept
SECRET lab is inspired by the idea of a hidden botanical sanctuary — a secret garden filled with rare flowers and mysterious scents. Positioned as a “hidden gem,” the brand embraces quiet luxury and discovery, inviting customers into a personal journey of scent exploration.
Concept
SECRET lab is inspired by the idea of a hidden botanical sanctuary — a secret garden filled with rare flowers and mysterious scents. Positioned as a “hidden gem,” the brand embraces quiet luxury and discovery, inviting customers into a personal journey of scent exploration.
Concept
SECRET lab is inspired by the idea of a hidden botanical sanctuary — a secret garden filled with rare flowers and mysterious scents. Positioned as a “hidden gem,” the brand embraces quiet luxury and discovery, inviting customers into a personal journey of scent exploration.
Approach
The packaging translates this concept into a tactile ritual: multi-layered white wrapping gradually reveals fragrance details and subtle color cues. This intentional unwrapping mirrors the act of uncovering a secret, transforming fragrance into an immersive and emotionally resonant experience.
Approach
The packaging translates this concept into a tactile ritual: multi-layered white wrapping gradually reveals fragrance details and subtle color cues. This intentional unwrapping mirrors the act of uncovering a secret, transforming fragrance into an immersive and emotionally resonant experience.
Approach
The packaging translates this concept into a tactile ritual: multi-layered white wrapping gradually reveals fragrance details and subtle color cues. This intentional unwrapping mirrors the act of uncovering a secret, transforming fragrance into an immersive and emotionally resonant experience.
