KICKOFF
Role
Graphic Designer
Duration
10 Weeks
Award
Indigo Design Award 🥈 Silver in Branding 🥉 Bronze in NGO & Non-Profit
Overview
KICKOFF is a rebranding project for AMERICA SCORES Los Angeles, a nonprofit that empowers urban youth through soccer, poetry, and community service. I redesigned the organization’s visual identity to feel more contemporary, unified, and emotionally resonant while staying true to its mission.
Overview
KICKOFF is a rebranding project for AMERICA SCORES Los Angeles, a nonprofit that empowers urban youth through soccer, poetry, and community service. I redesigned the organization’s visual identity to feel more contemporary, unified, and emotionally resonant while staying true to its mission.
Overview
KICKOFF is a rebranding project for AMERICA SCORES Los Angeles, a nonprofit that empowers urban youth through soccer, poetry, and community service. I redesigned the organization’s visual identity to feel more contemporary, unified, and emotionally resonant while staying true to its mission.
Context
Despite a strong national reputation and measurable program impact, AMERICA SCORES LA struggled with outdated graphics, inconsistent branding, and low visual engagement across its platforms. This weakened their ability to connect with students, alumni, and supporters.
Context
Despite a strong national reputation and measurable program impact, AMERICA SCORES LA struggled with outdated graphics, inconsistent branding, and low visual engagement across its platforms. This weakened their ability to connect with students, alumni, and supporters.
Context
Despite a strong national reputation and measurable program impact, AMERICA SCORES LA struggled with outdated graphics, inconsistent branding, and low visual engagement across its platforms. This weakened their ability to connect with students, alumni, and supporters.
Concept
The rebrand draws energy from the dynamic spirit of the youth it serves, using bold typography, versatile visual elements, and vibrant, uplifting colors to create a cohesive design language. The updated brand identity reinforces belonging, amplifies visibility, and supports a more engaging experience both online and in-person.
Concept
The rebrand draws energy from the dynamic spirit of the youth it serves, using bold typography, versatile visual elements, and vibrant, uplifting colors to create a cohesive design language. The updated brand identity reinforces belonging, amplifies visibility, and supports a more engaging experience both online and in-person.
Concept
The rebrand draws energy from the dynamic spirit of the youth it serves, using bold typography, versatile visual elements, and vibrant, uplifting colors to create a cohesive design language. The updated brand identity reinforces belonging, amplifies visibility, and supports a more engaging experience both online and in-person.
Goal
The project aimed to create a bold, unified identity system that reflects the energy of its students, strengthens the organization’s visibility, and builds lasting connections across its growing nationwide network.
Goal
The project aimed to create a bold, unified identity system that reflects the energy of its students, strengthens the organization’s visibility, and builds lasting connections across its growing nationwide network.
Goal
The project aimed to create a bold, unified identity system that reflects the energy of its students, strengthens the organization’s visibility, and builds lasting connections across its growing nationwide network.
