Designing products built to scale across global markets.
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Revamping an AI Companion for Personalized Pregnancy Support
Repositioned an AI chatbot into a stage-aware, emotionally intelligent companion with tailored conversation topics.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Empowering Pregnancy Health Tracking with Insights and Habits
Transformed pregnancy health tracking with instant insights, trend visualizations, and habit-building features.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Streamlining Family Invitations for Clarity and Connection
Redesigned account‐sharing and management flows for seamless patient‐family collaboration with clear hierarchy and navigation.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Reimagining a Car-Buying Experience for Digital-First Shoppers
Redefined an omni-channel car-buying journey for digital-first users through a streamlined, transparent, and personalized experience—from search and test drive to delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design
Designing products built to scale across global markets.
Based in
United States
Background
South Korea
Markets Shipped
United States · Mexico · Indonesia · Vietnam
Design Scope
Product design · UX/UI · Brand & visual systems
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Revamping an AI Companion for Personalized Pregnancy Support
Repositioned an AI chatbot into a stage-aware, emotionally intelligent companion with tailored conversation topics.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Empowering Pregnancy Health Tracking with Insights and Habits
Transformed pregnancy health tracking with instant insights, trend visualizations, and habit-building features.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Streamlining Family Invitations for Clarity and Connection
Redesigned account‐sharing and management flows for seamless patient‐family collaboration with clear hierarchy and navigation.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Reimagining a Car-Buying Experience for Digital-First Shoppers
Redefined an omni-channel car-buying journey for digital-first users through a streamlined, transparent, and personalized experience—from search and test drive to delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design
Designing products built to scale across global markets.
Based in
United States
Background
South Korea
Markets Shipped
United States · Mexico · Indonesia · Vietnam
Design Scope
Product design · UX/UI · Brand & visual systems
Hyeonjee Kang, a product designer, who designs end-to-end product and brand experiences for growth and global expansion.
Learn About hyeonjee
I help companies design scalable digital products that support growth and expansion across international markets through user-centered, data-informed solutions.
I bring a global perspective shaped by working across the U.S. and South Korea, designing and shipping products used in the U.S., Mexico, Vietnam, and Indonesia.
I work across the full design spectrum—from end-to-end product design and UX/UI to brand and visual systems—to help teams move fast without sacrificing clarity or quality.
Product Design
Shipped
Revamping an AI Companion for Personalized Pregnancy Support
Repositioned an AI chatbot into a stage-aware, emotionally intelligent companion with tailored conversation topics.
Key Results
32% Increase in Chat Screen Visit
120% Growth in Interaction Completion
58% Rise in Deeper Engagement
View Case Study
Shipped
Empowering Pregnancy Health Tracking with Insights and Habits
Transformed pregnancy health tracking with instant insights, trend visualizations, and habit-building features.
Key Results
Doubled adoption rate
Tripled retention rate
View Case Study
Shipped
Streamlining Family Invitations for Clarity and Connection
Redesigned account‐sharing and management flows for seamless patient‐family collaboration with clear hierarchy and navigation.
Key Results
100%+ increase in linked user activation
View Case Study
Concept
Reimagining a Car-Buying Experience for Digital-First Shoppers
Redefined an omni-channel car-buying journey for digital-first users through a streamlined, transparent, and personalized experience—from search and test drive to delivery.
View Case Study
Graphic Design
Lunar New Year Celebration
Campaign and identity for a Lunar New Year event celebrating the Year of the Dragon.
Culture
Branding
Campaign
Illustration
Second Aid Kit
Brand identity and packaging for a consumer brand reimagining emotional well-being.
Consumer Goods
Branding
Packaging
KICKOFF
Rebrand for a nonprofit empowering urban youth through sport and education.
Nonprofit
Education
Rebrand
SECRET lab
Fragrance brand identity and experiential packaging inspired by a hidden botanical garden.
Fragrance
Branding
Packaging
Orrot
Wellness bakery brand identity and packaging blending organic values with story-driven visuals.
Bakery
Branding
Packaging
Poster Collection
Concept-driven posters for cultural events (theatre and international film festivals).
Culture
Poster Design